Marketing at High Tide
Practical marketing lessons, honest client-work breakdowns and weekly ideas from Chantz Yager and the High Tide team.
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Watch the latest from High Tide. Marketing strategy for small business owners, in plain language with real examples.
How Much Should a Small Business Spend on Marketing?
Most small business owners set their marketing budget by gut feel. This video walks through the math instead: how to set a revenue goal, what percentage of gross revenue to spend on marketing, and how to plan your...
Browse by topic. Every article, filed where you would look for it.
- 2 videos
YouTube
Videos from Chantz and the High Tide team: marketing lessons, breakdowns and behind-the-scenes client work.
- How Much Should a Small Business Spend on Marketing?
- Why Your Small Business Marketing Isn't Working (Fix this Map Instead)
- 13 articles
Websites
Planning, designing and redesigning a website that ranks, loads fast and turns visitors into leads.
- How Much Does a Domain Cost? Real Prices by Registrar
- How to Tell if a Website Is Custom Built: 7 Quick Checks
- What Is a Custom Domain? Examples and Do You Need One
- 11 articles
Strategy
How to plan marketing around buyers, channels and the results that matter.
- B2B vs B2C Marketing: Key Differences in Strategy
- B2C Marketing Strategies: How to Market a B2C Business
- B2B Marketing Strategy: How to Market a B2B Business
- 8 articles
SEO
How Google search works and what it takes to rank, explained in plain terms for business owners.
- Does Blogging Help SEO? What Works and What Wastes Your Time
- How to Show Up in ChatGPT, Perplexity and Google AI Mode
- SEO for a New Website, From Prelaunch to the First 90 Days
- 6 articles
Local SEO
Google Maps, Google Business Profile, reviews and local search, so nearby customers find and call you.
- Chiropractic Marketing and SEO for Chiropractors in 2026
- Local SEO Statistics for 2026 on Search, Reviews and AI
- How to Respond to Negative Reviews and Earn More Google Reviews
- 2 articles
Video and social
Video and social content that shows real work and real people, and builds trust before the sales call.
- Arby's Marketing: How 'We Have the Meats' Became a Playbook Brands Want to Steal
- What Video-First Marketing Actually Means
- 1 article
AI search
How ChatGPT, Perplexity and Google's AI answers find businesses, and how to show up in them.
Open topic - 1 article
Brand breakdowns
How well-known brands win and lose in marketing, and the moves you can borrow.
Open topic
More articles. Newest first, across every topic.
How to Tell if a Website Is Custom Built: 7 Quick Checks
How to tell if a website is custom built: check the page source, generator tags, image URLs, footer credits and tools like BuiltWith and Wappalyzer.
Chantz Yager
What Is a Custom Domain? Examples and Do You Need One
What is a custom domain? A plain-English guide with real examples, how it differs from a free Wix or Squarespace address, and whether your business needs one.
Chantz Yager
Website Builder vs Custom Website: Cost, SEO and Ownership
Website builder vs custom website: how Wix, Squarespace and GoDaddy compare to a custom build on cost, speed, design, SEO, ownership and lock-in.
Chantz Yager
B2B vs B2C Marketing: Key Differences in Strategy
B2B vs B2C marketing: the key differences in buyers, sales cycles, channels, budgets, content and metrics, where the two overlap and how to choose your strategy.
Chantz Yager
How Long Does It Take to Build a Website? Custom Site Timeline
How long does it take to build a custom website? Phase-by-phase timeline ranges by site size, what slows projects down and how to launch sooner.
Chantz Yager
B2C Marketing Strategies: How to Market a B2C Business
B2C marketing strategies that work: how to market a B2C business with sourced budget benchmarks, the right channel mix, fast lead follow-up and a 90-day plan.
Chantz Yager
Are Custom Websites Worth It? An Honest Answer for 2026
Are custom websites worth it? When a custom site pays off and when it doesn't, with simple ROI math and research on speed, SEO, conversions and trust.
Chantz Yager
B2B Marketing Strategy: How to Market a B2B Business
How to market a B2B business: a B2B marketing strategy for small and mid-sized companies, with budget benchmarks, channel mix, lead follow-up and a 90-day plan.
Chantz Yager
How Much Does a Custom Website Cost? Real 2026 Price Ranges
How much does a custom coded website cost? Sourced 2026 price ranges for freelancers, agencies and enterprise builds, what drives cost, and ongoing fees.
Chantz Yager
Does Blogging Help SEO? What Works and What Wastes Your Time
Does blogging help SEO? Yes, when posts match search intent, build topical authority and link to your service pages. Here's what works and what doesn't.
Chantz Yager
How to Show Up in ChatGPT, Perplexity and Google AI Mode
How to show up in ChatGPT, Perplexity and Google AI Mode: let AI crawlers in, write answer-first pages, keep facts consistent and earn reviews and mentions.
Chantz Yager
Custom Website vs Template Site, Compared for Business Owners
Custom website vs template: an honest comparison of cost, launch speed, performance, SEO, flexibility, ownership and upkeep, and which one fits your business.
Chantz Yager
Chiropractic Marketing and SEO for Chiropractors in 2026
A practical guide to chiropractic marketing and SEO for chiropractors, covering Google Business Profile, condition pages, reviews, video, ads and call tracking.
Chantz Yager
SEO for a New Website, From Prelaunch to the First 90 Days
SEO for a new website, step by step. What to do before launch, on launch day and in the first 90 days to get indexed, found locally and ranking sooner.
Chantz Yager
SEO-Friendly Website Design Choices That Help You Rank on Google
SEO friendly website design explained: the architecture, URL, mobile, speed, heading, schema and accessibility decisions that help a site rank and convert.
Chantz Yager
Local SEO Statistics for 2026 on Search, Reviews and AI
Local SEO statistics for 2026, each linked to its source: how people search locally, Google Business Profile, reviews, near me searches and AI recommendations.
Chantz Yager
What Is a Fractional CMO and When Does Your Business Need One?
What a fractional CMO does, what engagements typically cost, and how it compares with a marketing agency vs in-house team, so you can pick the right model.
Chantz Yager
How to Respond to Negative Reviews and Earn More Google Reviews
Learn how to respond to negative reviews with a simple framework and sample replies, when to report a review, and how to ask customers for Google reviews.
Chantz Yager
How Much Does a Website Redesign Cost? Realistic Price Ranges
How much does a website redesign cost? Sourced web design pricing for DIY builders, freelancers and agencies, plus ongoing costs and how to judge real value.
Chantz Yager
Why Is My Website Not Showing Up on Google? 9 Fixes to Check
Why is my website not showing up on Google? Check indexing, noindex tags, robots.txt, penalties, weak content and competition with this step-by-step guide.
Chantz Yager
Local SEO in Savannah, GA, Explained for Small Businesses
A practical guide to local SEO in Savannah for small businesses in Savannah, Pooler, Richmond Hill, Tybee and the islands, from profile setup to location pages.
Chantz Yager
NAP Consistency for Local SEO, Explained and Fixed Step by Step
NAP consistency means your name, address and phone match everywhere online. Learn how much it matters for local SEO and how to audit and fix your listings.
Chantz Yager
How Much Should a Small Business Spend on Marketing?
How much should a small business spend on marketing? 2026 percentage-of-revenue benchmarks, our 5/7/10/12% growth bands, channel splits and cost per lead math.
Chantz Yager
9 Signs You Need a New Website (and When a Refresh Is Enough)
Nine clear signs you need a new website, from slow mobile pages to zero leads, plus a simple way to decide between a full redesign and a smaller refresh.
Chantz Yager
Is SEO Worth It for Small Business? An Honest ROI Breakdown
Is SEO worth it for small business? An honest look at when SEO pays off, when it doesn't, how to estimate ROI before you spend, and how it compares to ads.
Chantz Yager
How to Choose a Marketing Agency (Plus 15 Questions to Ask)
How to choose a marketing agency: set goals first, spot red flags like guaranteed rankings and lock-in contracts, ask these 15 questions and compare proposals.
Chantz Yager
How to Rank Higher on Google Maps in 2026, Step by Step
Learn how to rank higher on Google Maps using Google's relevance, distance and prominence rules, a complete profile, steady reviews and strong location pages.
Chantz Yager
Arby's Marketing: How 'We Have the Meats' Became a Playbook Brands Want to Steal
From a struggling fast-food chain to Arby's Boys: the four marketing moves that turned Arby's into a brand other operators want to reverse-engineer.
Chantz Yager
Marketing Should Start With the Buyer, Not the Channel
A practical framework for building marketing around buyer intent instead of disconnected tactics.
Chantz Yager
How to Give Every Marketing Channel a Job
A simple way to make search, social, video, paid media, email, and your website work as one system.
Chantz Yager
What Video-First Marketing Actually Means
Video-first does not mean turning every idea into a commercial. It means building trust with useful visual content, then adapting it across channels.
Chantz Yager
The Website Redesign Checklist That Protects Your SEO Rankings
A website redesign checklist for before, during and after launch, with the SEO steps that protect rankings: URL inventory, 301 redirects and post-launch checks.
Chantz Yager
How Long Does It Take to Rank on Google? Realistic SEO Timelines
How long does it take to rank on Google? Realistic SEO timelines for new and established sites, local and national searches, and what happens each month.
Chantz Yager