Paid Advertising
Every Dollar Tracked. Every Ad Optimized.
Meta, Google, and beyond — we run paid campaigns that generate real leads and real revenue, not just impressions.
Paid Ads
Ads That Pay for Themselves — Then Some.
Most agencies treat paid ads like a black box — you hand over your budget and hope for the best. We treat every dollar like it's ours and report on every metric that matters.
Our campaigns are built around your cost-per-lead target, not arbitrary impressions or click volume. If the math doesn't work, we fix it before it drains your budget.
- Goal-First Setup
We work backward from your target cost-per-lead or ROAS before touching a single ad.
- Relentless Optimization
Weekly reviews. Real-time alerts on underperformers. No set-it-and-forget-it campaigns.
- Full-Funnel Visibility
From first impression to closed deal — we track the whole journey, not just the click.
Spending on Ads But Not Seeing the Return?
Most paid campaigns fail for predictable reasons. Here's where the money disappears.
No Targeting Depth
Broad audiences waste budget on people who will never buy. Without layered targeting, you're paying for exposure, not intent.
Weak Creative
Even perfect targeting fails if the ad doesn't stop the scroll. Most businesses run the same static image for months and wonder why results drop.
Disconnected Landing Pages
Sending ad traffic to your homepage is like throwing a party and forgetting to give out the address. Dedicated landing pages convert 3× better.
No Testing Framework
Running one ad version and judging the whole channel on it. Without A/B testing, you'll never know what's actually working.
A/B testing can reduce CPL by 25–40%
Vanity Metrics
Likes and impressions feel good. They don't pay your bills. Most agencies report what looks good, not what matters.
The HTM Difference
- Audience research via High Tide Radar before launch
- Fresh creative refreshed every 3–4 weeks
- Dedicated landing pages for every campaign
- Structured A/B testing on all active ads
- Weekly reporting focused on cost-per-lead and ROAS
We Use Your Audience Data Before We Spend a Dime.
High Tide Radar tells us who your buyers actually are — before we write a single headline or set a single bid.
Audience Intel First
High Tide Radar profiles your ideal buyers before we ever open Ads Manager. Better data means better targeting means lower CPL.
Creative That Converts
We write, design, and test ad creative in-house. No freelancer handoffs. No creative bottlenecks.
Transparent Reporting
You see exactly what your money did, every week. No PDFs full of impressions — real lead and revenue data.
What's Included
Meta Ads (Facebook & Instagram)
Full-funnel campaigns across Meta — awareness, retargeting, and conversion campaigns built to your cost-per-lead target.
Google Search Ads
High-intent keyword targeting that captures buyers who are already actively searching for what you offer.
Google Performance Max
AI-powered campaigns that show across Search, Display, YouTube, and Maps — we manage the complexity.
Retargeting Campaigns
Re-engage website visitors and video viewers with ads that follow them to conversion.
Ad Creative & Copywriting
Scroll-stopping visuals and direct-response copy, written and designed in-house.
Landing Page Design
High-converting dedicated pages for every campaign — no more sending traffic to your homepage.
A/B Testing & CRO
Systematic testing of headlines, images, and offers so your campaigns improve every week.
Weekly Reporting
Plain-language reports on what matters: leads generated, cost per lead, and revenue attributed.
Campaigns That Actually Convert.
Results from real campaigns we've managed for local businesses.
Contact us for full case studies with ROAS and CPL breakdowns.
What Good Paid Ads Actually Look Like.
Numbers from live client campaigns.
Managed Ad Packages
Fully managed campaigns — we handle everything from strategy to optimization to reporting.
Includes:
- ✓ 1 ad platform (Meta or Google)
- ✓ Audience research & setup
- ✓ Ad creative (static)
- ✓ Dedicated landing page
- ✓ Monthly reporting
- ✓ Up to $5k/mo ad spend managed
Everything in Launch, plus:
- ✓ Meta + Google managed
- ✓ Video ad creative
- ✓ Retargeting campaigns
- ✓ A/B testing framework
- ✓ Weekly reporting + strategy call
- ✓ Up to $20k/mo ad spend managed
- ✓ Dedicated account manager
Managing more than $20k/mo in ad spend? We offer custom enterprise packages with dedicated media buying and creative teams.
What ad budget do I need to get started?
We typically recommend a minimum of $1,500–$2,000/mo in ad spend to generate meaningful data. Our management fee is separate from your ad budget.
How long before I see results?
Most campaigns start generating leads within the first 2–3 weeks. We typically hit consistent CPL targets by month 2.
Do you create the ads or just manage them?
Both. All ad creative — copy, images, and video — is produced in-house. You don't need to hand us anything.
What platforms do you manage?
We specialize in Meta (Facebook & Instagram) and Google (Search, Display, Performance Max, YouTube). We also manage TikTok and LinkedIn on request.
How do you report on performance?
Weekly reports with plain-language summaries. We track leads, cost per lead, ROAS, and revenue attributed — not just clicks and impressions.
Let's Build Campaigns That Actually Convert.
We'll audit your current ads (or start from scratch) and show you exactly where your budget should go.