Strategy
How to plan marketing around buyers, channels and the results that matter.
All articles in this topic. Newest first.
B2B Marketing Strategy: How to Market a B2B Business
How to market a B2B business: a B2B marketing strategy for small and mid-sized companies, with budget benchmarks, channel mix, lead follow-up and a 90-day plan.
Chantz Yager
Does Blogging Help SEO? What Works and What Wastes Your Time
Does blogging help SEO? Yes, when posts match search intent, build topical authority and link to your service pages. Here's what works and what doesn't.
Chantz Yager
Chiropractic Marketing and SEO for Chiropractors in 2026
A practical guide to chiropractic marketing and SEO for chiropractors, covering Google Business Profile, condition pages, reviews, video, ads and call tracking.
Chantz Yager
What Is a Fractional CMO and When Does Your Business Need One?
What a fractional CMO does, what engagements typically cost, and how it compares with a marketing agency vs in-house team, so you can pick the right model.
Chantz Yager
How Much Should a Small Business Spend on Marketing?
How much should a small business spend on marketing? 2026 percentage-of-revenue benchmarks, our 5/7/10/12% growth bands, channel splits and cost per lead math.
Chantz Yager
How to Choose a Marketing Agency (Plus 15 Questions to Ask)
How to choose a marketing agency: set goals first, spot red flags like guaranteed rankings and lock-in contracts, ask these 15 questions and compare proposals.
Chantz Yager
Marketing Should Start With the Buyer, Not the Channel
A practical framework for building marketing around buyer intent instead of disconnected tactics.
Chantz Yager
How to Give Every Marketing Channel a Job
A simple way to make search, social, video, paid media, email, and your website work as one system.
Chantz Yager
What Video-First Marketing Actually Means
Video-first does not mean turning every idea into a commercial. It means building trust with useful visual content, then adapting it across channels.
Chantz YagerMore topics. Keep reading in another folder.
- Coming soon
YouTube
Videos from Chantz and the High Tide team: marketing lessons, breakdowns and behind-the-scenes client work.
- 8 articles
SEO
How Google search works and what it takes to rank, explained in plain terms for business owners.
- Does Blogging Help SEO? What Works and What Wastes Your Time
- How to Show Up in ChatGPT, Perplexity and Google AI Mode
- SEO for a New Website, From Prelaunch to the First 90 Days
- 8 articles
Websites
Planning, designing and redesigning a website that ranks, loads fast and turns visitors into leads.
- Are Custom Websites Worth It? An Honest Answer for 2026
- How Much Does a Custom Website Cost? Real 2026 Price Ranges
- Custom Website vs Template Site, Compared for Business Owners
- 6 articles
Local SEO
Google Maps, Google Business Profile, reviews and local search, so nearby customers find and call you.
- Chiropractic Marketing and SEO for Chiropractors in 2026
- Local SEO Statistics for 2026 on Search, Reviews and AI
- How to Respond to Negative Reviews and Earn More Google Reviews
- 2 articles
Video and social
Video and social content that shows real work and real people, and builds trust before the sales call.
- Arby's Marketing: How 'We Have the Meats' Became a Playbook Brands Want to Steal
- What Video-First Marketing Actually Means
- 1 article
AI search
How ChatGPT, Perplexity and Google's AI answers find businesses, and how to show up in them.
Open topic - 1 article
Brand breakdowns
How well-known brands win and lose in marketing, and the moves you can borrow.
Open topic