Privacy Policy

High Tide Marketing ("we," "us," or "our") operates hightidemarketing.com and related services. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using our website or services, you agree to the practices described below.

1. Information We Collect

Information You Provide Directly

• Contact & inquiry forms — name, email address, phone number, business name, and any message content you submit.
• Booking & scheduling — name, email, and contact details submitted when booking a strategy call.
• Client onboarding — business information, access credentials, and marketing assets shared during the client onboarding process.

Information Collected Automatically

• Usage data — pages visited, time on site, referring URL, browser type, and device type via analytics tools (Google Analytics 4).
• Cookies & tracking — session cookies, preference cookies, and third-party analytics/advertising pixels (Meta Pixel, Google Ads) as described in our cookie notice.
• IP address — collected automatically with each request; used for security, analytics, and geographic approximation.

Information from Third Parties

We may receive information about you from advertising platforms (Meta, Google), CRM integrations, and audience intelligence tools we use to provide our services. This data is used solely to improve campaign performance for our clients.

2. How We Use Your Information

• Respond to inquiries and book strategy calls
• Deliver digital marketing services to clients
• Send service updates, invoices, and operational communications
• Improve our website and service offerings through analytics
• Run and optimize advertising campaigns on behalf of clients
• Comply with legal obligations

We do not sell your personal information to third parties.

3. Cookies & Tracking Technologies

We use cookies and similar technologies for:

• Essential cookies — required for the website to function (session management, security).
• Analytics cookies — Google Analytics 4 to understand how visitors use our site. Data is anonymized where possible.
• Advertising pixels — Meta Pixel and Google Ads conversion tracking to measure the effectiveness of our own marketing. These may place cookies on your device.

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.

4. How We Share Your Information

We share information only in the following circumstances:

• Service providers — vendors who help us operate our business (hosting, CRM, email, scheduling, payment processing) under confidentiality agreements.
• Advertising platforms — when running campaigns, client and audience data is shared with Meta, Google, TikTok, and similar platforms as necessary to operate ads.
• Legal compliance — when required by law, subpoena, or to protect the rights and safety of our users or the public.
• Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain our client relationships, and comply with legal obligations. Contact form submissions are retained for up to 2 years. Client data is retained for the duration of the engagement plus 3 years unless otherwise required by law.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal retention requirements)
• Opt out of marketing communications at any time
• Lodge a complaint with a supervisory authority

To exercise any of these rights, contact us at [email protected].

7. Data Security

We implement industry-standard technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

9. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date at the top of this page. Continued use of our services after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information: