Custom website build
We designed and built a fast, modern site that positions him as the Kansas farmland expert, buy land, sell land, and land valuation all front and center.
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Case study · Website and SEO
How do you launch a brokerage from scratch and have it take off?
Rural Realty is a Kansas farmland brokerage founded by an agent striking out on his own. We built the brand a custom website with a live land-auction system, and turned a standing start into steady search traffic and a growing team.
- Client
- Rural Realty
- Industry
- Real Estate / Land & Farmland Brokerage
- Audience
- Kansas farmland buyers & sellers
- Year
- 2026
The results
From zero to 1,500 clicks from Google.
Launched with no search presence, the new site climbed from a standing start to 1,500 clicks from Google Search, at a healthy 3.9% click-through rate.
- 1,500Google Search clicksFrom zero at launch
- 40KSearch impressionsGoogle Search Console
- 3.9%Average click-through rateAt average position 22.7
- 2New agents hiredThe team grew to meet demand
The client
Rural Realty
What we did
- Custom website design & build
- Live auction integration
- SEO & search visibility
- Performance optimization
Rural Realty is a Kansas farmland brokerage founded by an agent who decided to go independent and build his own firm, helping clients buy, sell, and value rural land across the state.
Going out on his own meant starting with no website, no audience, and no search presence. Our job was to give the new brokerage a digital home base that looked the part, ran live land auctions, and pulled in qualified buyers from day one.
The challenge
Starting a brokerage from scratch.
A successful agent decided to strike out on his own and launch his own land brokerage. Going independent meant building a brand, a website, and an audience from zero, in a competitive Kansas farmland market with no existing online presence to lean on.
Starting from zero
- A brand-new brokerage with no website and no search footprint
- Competing against established land firms with years of online equity
- Specialized farmland and land-auction buyers are hard to reach online
What it had to do
- Look credible enough to win high-value land listings from day one
- Run live land auctions directly on his own domain
- Pull in steady, qualified traffic to feed the pipeline
The work
We built the brokerage a home base.
Custom auction integration
We integrated a custom land-auction system right into the site, so active auctions run on his own domain instead of a third-party platform, keeping buyers and bidders in his ecosystem.
SEO & search visibility
We built the site to rank, structured around how land buyers actually search, so it now pulls 40K Google impressions and 1,500 clicks, and climbing.
Built to perform
An A-grade build, 96% performance and half-second load times. Fast, reliable pages that Google and serious buyers both reward.
Performance
Built fast, built to rank.
Fast pages aren't a nice-to-have, Google and serious buyers both reward them. The site loads in half a second and scores near-perfect.
- AGTmetrix grade
- 96%Performance
- 532msLargest contentful paint
- 0.03Cumulative layout shift
What changed
A brokerage that took off.
- Grew from zero to 1,500 clicks from Google Search since launch.
- Reached 40K impressions at a 3.9% average click-through rate, climbing to an average position of 22.7 and rising.
- Built a site that converts qualified land buyers, not just traffic.
- Demand grew enough that he added two new agents to the team to keep up.
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