Websites
Planning, designing and redesigning a website that ranks, loads fast and turns visitors into leads.
All articles in this topic. Newest first.
Are Custom Websites Worth It? An Honest Answer for 2026
Are custom websites worth it? When a custom site pays off and when it doesn't, with simple ROI math and research on speed, SEO, conversions and trust.
Chantz Yager
How Much Does a Custom Website Cost? Real 2026 Price Ranges
How much does a custom coded website cost? Sourced 2026 price ranges for freelancers, agencies and enterprise builds, what drives cost, and ongoing fees.
Chantz Yager
Custom Website vs Template Site, Compared for Business Owners
Custom website vs template: an honest comparison of cost, launch speed, performance, SEO, flexibility, ownership and upkeep, and which one fits your business.
Chantz Yager
SEO for a New Website, From Prelaunch to the First 90 Days
SEO for a new website, step by step. What to do before launch, on launch day and in the first 90 days to get indexed, found locally and ranking sooner.
Chantz Yager
SEO-Friendly Website Design Choices That Help You Rank on Google
SEO friendly website design explained: the architecture, URL, mobile, speed, heading, schema and accessibility decisions that help a site rank and convert.
Chantz Yager
How Much Does a Website Redesign Cost? Realistic Price Ranges
How much does a website redesign cost? Sourced web design pricing for DIY builders, freelancers and agencies, plus ongoing costs and how to judge real value.
Chantz Yager
9 Signs You Need a New Website (and When a Refresh Is Enough)
Nine clear signs you need a new website, from slow mobile pages to zero leads, plus a simple way to decide between a full redesign and a smaller refresh.
Chantz Yager
The Website Redesign Checklist That Protects Your SEO Rankings
A website redesign checklist for before, during and after launch, with the SEO steps that protect rankings: URL inventory, 301 redirects and post-launch checks.
Chantz YagerMore topics. Keep reading in another folder.
- Coming soon
YouTube
Videos from Chantz and the High Tide team: marketing lessons, breakdowns and behind-the-scenes client work.
- 9 articles
Strategy
How to plan marketing around buyers, channels and the results that matter.
- B2B Marketing Strategy: How to Market a B2B Business
- Does Blogging Help SEO? What Works and What Wastes Your Time
- Chiropractic Marketing and SEO for Chiropractors in 2026
- 8 articles
SEO
How Google search works and what it takes to rank, explained in plain terms for business owners.
- Does Blogging Help SEO? What Works and What Wastes Your Time
- How to Show Up in ChatGPT, Perplexity and Google AI Mode
- SEO for a New Website, From Prelaunch to the First 90 Days
- 6 articles
Local SEO
Google Maps, Google Business Profile, reviews and local search, so nearby customers find and call you.
- Chiropractic Marketing and SEO for Chiropractors in 2026
- Local SEO Statistics for 2026 on Search, Reviews and AI
- How to Respond to Negative Reviews and Earn More Google Reviews
- 2 articles
Video and social
Video and social content that shows real work and real people, and builds trust before the sales call.
- Arby's Marketing: How 'We Have the Meats' Became a Playbook Brands Want to Steal
- What Video-First Marketing Actually Means
- 1 article
AI search
How ChatGPT, Perplexity and Google's AI answers find businesses, and how to show up in them.
Open topic - 1 article
Brand breakdowns
How well-known brands win and lose in marketing, and the moves you can borrow.
Open topic