SEO
How Google search works and what it takes to rank, explained in plain terms for business owners.
All articles in this topic. Newest first.
Does Blogging Help SEO? What Works and What Wastes Your Time
Does blogging help SEO? Yes, when posts match search intent, build topical authority and link to your service pages. Here's what works and what doesn't.
Chantz Yager
How to Show Up in ChatGPT, Perplexity and Google AI Mode
How to show up in ChatGPT, Perplexity and Google AI Mode: let AI crawlers in, write answer-first pages, keep facts consistent and earn reviews and mentions.
Chantz Yager
SEO for a New Website, From Prelaunch to the First 90 Days
SEO for a new website, step by step. What to do before launch, on launch day and in the first 90 days to get indexed, found locally and ranking sooner.
Chantz Yager
SEO-Friendly Website Design Choices That Help You Rank on Google
SEO friendly website design explained: the architecture, URL, mobile, speed, heading, schema and accessibility decisions that help a site rank and convert.
Chantz Yager
Why Is My Website Not Showing Up on Google? 9 Fixes to Check
Why is my website not showing up on Google? Check indexing, noindex tags, robots.txt, penalties, weak content and competition with this step-by-step guide.
Chantz Yager
Is SEO Worth It for Small Business? An Honest ROI Breakdown
Is SEO worth it for small business? An honest look at when SEO pays off, when it doesn't, how to estimate ROI before you spend, and how it compares to ads.
Chantz Yager
The Website Redesign Checklist That Protects Your SEO Rankings
A website redesign checklist for before, during and after launch, with the SEO steps that protect rankings: URL inventory, 301 redirects and post-launch checks.
Chantz Yager
How Long Does It Take to Rank on Google? Realistic SEO Timelines
How long does it take to rank on Google? Realistic SEO timelines for new and established sites, local and national searches, and what happens each month.
Chantz YagerMore topics. Keep reading in another folder.
- Coming soon
YouTube
Videos from Chantz and the High Tide team: marketing lessons, breakdowns and behind-the-scenes client work.
- 9 articles
Strategy
How to plan marketing around buyers, channels and the results that matter.
- B2B Marketing Strategy: How to Market a B2B Business
- Does Blogging Help SEO? What Works and What Wastes Your Time
- Chiropractic Marketing and SEO for Chiropractors in 2026
- 8 articles
Websites
Planning, designing and redesigning a website that ranks, loads fast and turns visitors into leads.
- Are Custom Websites Worth It? An Honest Answer for 2026
- How Much Does a Custom Website Cost? Real 2026 Price Ranges
- Custom Website vs Template Site, Compared for Business Owners
- 6 articles
Local SEO
Google Maps, Google Business Profile, reviews and local search, so nearby customers find and call you.
- Chiropractic Marketing and SEO for Chiropractors in 2026
- Local SEO Statistics for 2026 on Search, Reviews and AI
- How to Respond to Negative Reviews and Earn More Google Reviews
- 2 articles
Video and social
Video and social content that shows real work and real people, and builds trust before the sales call.
- Arby's Marketing: How 'We Have the Meats' Became a Playbook Brands Want to Steal
- What Video-First Marketing Actually Means
- 1 article
AI search
How ChatGPT, Perplexity and Google's AI answers find businesses, and how to show up in them.
Open topic - 1 article
Brand breakdowns
How well-known brands win and lose in marketing, and the moves you can borrow.
Open topic