Brand breakdowns
How well-known brands win and lose in marketing, and the moves you can borrow.
More topics. Keep reading in another folder.
- Coming soon
YouTube
Videos from Chantz and the High Tide team: marketing lessons, breakdowns and behind-the-scenes client work.
- 9 articles
Strategy
How to plan marketing around buyers, channels and the results that matter.
- B2B Marketing Strategy: How to Market a B2B Business
- Does Blogging Help SEO? What Works and What Wastes Your Time
- Chiropractic Marketing and SEO for Chiropractors in 2026
- 8 articles
SEO
How Google search works and what it takes to rank, explained in plain terms for business owners.
- Does Blogging Help SEO? What Works and What Wastes Your Time
- How to Show Up in ChatGPT, Perplexity and Google AI Mode
- SEO for a New Website, From Prelaunch to the First 90 Days
- 8 articles
Websites
Planning, designing and redesigning a website that ranks, loads fast and turns visitors into leads.
- Are Custom Websites Worth It? An Honest Answer for 2026
- How Much Does a Custom Website Cost? Real 2026 Price Ranges
- Custom Website vs Template Site, Compared for Business Owners
- 6 articles
Local SEO
Google Maps, Google Business Profile, reviews and local search, so nearby customers find and call you.
- Chiropractic Marketing and SEO for Chiropractors in 2026
- Local SEO Statistics for 2026 on Search, Reviews and AI
- How to Respond to Negative Reviews and Earn More Google Reviews
- 2 articles
Video and social
Video and social content that shows real work and real people, and builds trust before the sales call.
- Arby's Marketing: How 'We Have the Meats' Became a Playbook Brands Want to Steal
- What Video-First Marketing Actually Means
- 1 article
AI search
How ChatGPT, Perplexity and Google's AI answers find businesses, and how to show up in them.
Open topic